OVERVIEW

This segment involves a conversation between John Furrier & Dave Vellante from SiliconANGLE TV’s “theCUBE” with Abhishek Mehta (Founder, Tresata) at the Hadoop Summit in 2013 at San Jose. He starts by sharing about things that have changed in the past 2 years. He talks about how the number of believers in Big Data has increased over the years. He also mentions the challenges in propagating omnichannel marketing and how he convinces his customers , who still don’t understand the concept of omnichannel marketing.

Finally he states the latest vertical that Tresata has entered (“Retail”) and what exactly they are doing in it.